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It is no secret that those brands who fail to embrace these concepts will find themselves lagging behind competitors and possibly losing out altogether on what is an extremely powerful method of communication and customer engagement.


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Friday 26 June 2009

Michael Jackson Breaking News and the Internet

This news of Jackson's heart attack and demise was broken on the web first by entertainment news website TMZ.com two hours before it was confirmed by the MSM, LA Times and Associated Press.

Local LA time

12.21pm TMZ.com reported Jackson, 50, suffered a heart attack and paramedics were unable to revive him

1.00pm Jackson's father Joe Jackson tells E! News 'he is not doing well.'

1.50pm - 'He had a heart attack,' Joe Jackson tells E! News by phone from Las Vegas. 'He is not OK.'

2.26pm - Jackson is officially pronounced dead.

2.35pm – Fire official tells LA Times that Jackson is in hospital. This is then reported by Associated Press

2.44pm - TMZ.com breaks news Jackson has died, leading Google to crash.

3.27pm – AP reports that a person with knowledge of the situation says Michael Jackson has died

4.25pm - CNN reports Jackson has died after confirmation from coroner's ofifice

The story created such a surge in online traffic last night that Google returned an 'error message' for searches of the singer's name as it assumed it was under attack due to the sheer volume of requests.

And just seconds after the story broke Tweets about the singer on Twitter doubled, leading to a temporary shutdown of the site.

Celebrities and fans alike posted tributes on Twitter - significantly most of these came after the LA Times and the Associated Press had confirmed Michael Jackson's passing.


Twist

On YouTube, traffic flowed to music videos of Jackson, while thousands posted videos of themselves sharing their thoughts on the legendary pop star.

Others were using Facebook to organise vigils and celebrations of Jackson. One in San Francisco with nearly 50 confirmed guests hoped to recreate the Thriller dance.

Within a few hours of the news of Jackson's death, his 1982 album Thriller was the No. 1 album on iTunes. Several of his discs were also in the top 10 of the digital store

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